The numbers behind fit confidence
Research, business cases and practical guides on virtual try-on, sizing and returns in fashion e-commerce. Every figure cited, every limitation stated.
The 94% Effect: What Shopify's Own Data Says About Visual Confidence
Every online fashion purchase is a small act of faith. The shopper can't touch the fabric, can't stand in front of a mirror, can't turn sideways ...
Read moreHow to Make a Clothing Size Chart (+ Free Templates for 11 Categories)
Returns are the quiet profit killer of fashion e-commerce. Learning how to make an accurate clothing size chart gives shoppers a reliable way to ch...
Read moreThe Maths of Confidence: Virtual Try On Cost vs the Cost of a Return
An apparel return costs a merchant, all-in, somewhere between $20 and $45, a figure documented repeatedly across returns-industry research. A virtu...
Read moreThe Confidence Gap: How Virtual Try-On and Size Technology Are Reshaping Fashion E-Commerce
Fashion e-commerce carries a structural flaw it has never fully solved: shoppers cannot answer the two questions that matter most before paying — h...
Read moreHow we publish. We build try-on software, so we are not neutral. That is exactly why every external figure is cited, our own pricing is the only first-party input, and each paper states plainly where the case does not hold.
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